The season of giving thanks is upon us, prompting us to think about how small businesses give back. Philanthropy is an important aspect of any business’s social conscious, and can have a number of benefits for businesses that choose to partake. How does a business quantify these rewards? Here are a few metrics by which to measure the value of giving back.
Customer support is a vital part of any business, but leaving customers with a good impression is particularly important for small businesses who rely on their reputation and word of mouth. That said, it can be difficult to support customers in the ways they expect, especially when they're upset or hostile. Here are 3 key points to use in any customer support conversation. These points will help diffuse the situation and create best outcomes for both parties.
When your creative spark has dulled, it's hard to accomplish much of anything. As a small business owner, you rely on your spark more than most. It's what keeps innovation pumping, inspiration fresh and your business moving forward. If your spark needs a nudge, here are three amazing books to help reignite it and inspire your creative self.
The lazy days of late summer are here! Between the heat and a whole summer of enjoying the outdoors, our bodies could likely use some love. Here are three beauty-full trends that we're loving this summer. All of these great products can be found at the Nooks DANFORTH. Try a couple in your self-care routine and let us know what you think!
The beginning of your day has a strong influence over its entirety, so your morning routine is an important part of a successful day. For creatives and entrepreneurs, making the most of the day is key. Here are 3 simple Morning Routines to consider implementing for a more creative, productive day!
Whether you work from home or an office, plants are an easy way to add colour and life while creating a healthier, cleaner environment. Here are 4 of the best plants to improve your workspace!
It's our first anniversary this week and we're so happy to say we've been celebrating handmade for one whole year. WOW! In that time, Nook 2 Nook Canada has published 64 blogs related to the Canadian handmade experience. That's 29 Maker Stories, 5 Maker Made Gift Guides, 22 Small Business Tips and Tools informational articles, 3 Shop Small blogs, 2 Maker Inspiration blogs and 3 DIY tutorials! So, for our 65th blog, we're celebrating our anniversary and everything handmade with a rundown of our maker features so far and a list of 5 favourites from N2N's storyteller Andie Hartshorne.
Every business owner has been there. Lists and lists of tasks that need doing, and the biggest, most important ones always seem to get shuffled to the bottom of the heap. It’s not intentional, it just seems that the busier we are, the more we procrastinate. According to author and psychiatrist Ned Hallowell, that’s exactly the case; “We procrastinate because we all have too much to do”. Although it seems counterintuitive, keeping busy with our day-to-day tasks is a common way to put off the bigger, scarier tasks that need doing. Often we do this because we’re uncertain of how to move forward, or simply dislike the task. So how do we break the cycle? Here are three tips to get you on the path to crushing those big tasks.
Most of us know by now that supporting small, local and artisan businesses is important. What you may not know is that shopping isn't the only way to support and give props to the businesses you love. Engaging with small businesses you enjoy on social media is a valuable tool for supporting and sharing the #smallbiz love.
Let’s face it: handmade entrepreneurship is challenging. In a world of “I can buy that cheaper at…” there’s no competing. So how’s a little fish supposed to get by in this sea of big business? You have to play to your strengths....
‘Tis the season of sales, and small business owners everywhere are hustling to make the most of it. The go-to, of course, is to offer a perk, some special incentive to buy. The standard, go-to promos are of course discounts, sales, and freebies. Unfortunately, these options are not always attainable or useful.
Setting New Year’s resolutions is a way of honouring the year past and setting goals to improve the year ahead. With 2018 fast approaching, we’re rounding up our top 10 small business resolutions for the New Year.
Many small businesses rely on e-commerce as a sole or supplemental sales avenue. How these brands are represented online directly affects the image they project. So what is the e-shopper looking for?
Social media is the small business owner’s best friend. Social platforms can be a highly effective marketing tool, allowing even the little guys to achieve substantial reach at minimal cost.
Creating a collaborative small biz community provides many opportunities for inspiration, resource sharing, cost saving, generating sales, and growing your all-important business network. Here are 3 ideas to jumpstart your next collab!