THE METRICS OF GIVING BACK // 3 BENEFITS OF CORPORATE PHILANTHROPY

The season of giving thanks is upon us, prompting us to think about how small businesses give back. Philanthropy is an important aspect of any business’s social conscious, and can have a number of benefits for businesses that choose to partake. How does a business quantify these rewards? Here are a few metrics by which to measure the value of giving back.

3 KEY POINTS TO USE IN CUSTOMER SUPPORT CONVERSATIONS

Customer support is a vital part of any business, but leaving customers with a good impression is particularly important for small businesses who rely on their reputation and word of mouth. That said, it can be difficult to support customers in the ways they expect, especially when they're upset or hostile. Here are 3 key points to use in any customer support conversation. These points will help diffuse the situation and create best outcomes for both parties.