Small Business Saturday is November 25, 2017!


Started in 2010, Small Business Saturday is less than a decade old but quickly building momentum. Last year, 112 million shoppers spent more than $15 billion! The small business’s answer to pre-holiday shopping events, Small Business Saturday is the perfect opportunity to grow sales, gain new customers and get your #smallbiz ready for the big X (mas)! Here are 3 tips to get your biz ready for November 25.


Get people excited about shopping your #SmallBiz this month by creating a promotional event! Create a sale, a pop-up, a raffle, a social, or a party. Offer freebies, discounts, after-hours deals, or value-add items. Connect with other small businesses, charitable organizations and local groups to make it a community affair! Expert speakers and free services are also great draws. Get people excited about what you’re offering for Small Business Saturday and get them involved! 


How does your online presence look? Does it accurately and consistently reflect you and your biz? Does it show potential customers where they can get what you’re offering? Does it clearly list contact information if they have questions? Are the hours listed correct? Now is a great time to give your website and social a tune-up. Then get promoting! American Express, founder of Small Business Saturday, offers free resources at here. Bust out those hashtags (#ShopSmall, #ShopLocal, #ShopCanadian, #ShopHandmade), offer incentives for subscriptions, tags, check-ins, mentions and shares, cross-promote in community groups, create social ads, show off your selling avenues and tell the world what’s happening. 


People connect with stories, and every small business has one. Share your story and show your audience where you come from. Your roots matter! People shop stories as much as they shop products or services. Whether it’s your business origin, how a particular product was created or how your company name came to be, people love a relatable story. Sharing your roots is all about building a connection between your customers and your small biz, encouraging them to support what you’re all about.


Get your #smallbiz ready for Small Business Saturday and take advantage of this powerful opportunity! Use this occasion to kickstart your sales, whip your biz into shape for the holiday season, create a few business connections and connect with your local community. You’ll be glad you did!

What are you planning for #SmallBusinessSaturday?