3 IDEAS TO INSPIRE YOUR NEXT COLLABORATION
Creating a collaborative small biz community provides many opportunities for inspiration, resource sharing, cost saving, generating sales, and growing your all-important business network. Here are 3 ideas to jumpstart your next collab!
1. COLLABORATIVE RETAIL
For many small businesses, retail is out of reach. However, the recent trend of collaborative retail makes storefront space possible for the smallest of companies. The general idea is that a number of businesses go in on a storefront space together, making it less expensive and more manageable for everyone. Pop-up shops and artisan collectives are two examples, but there are many models out there. Storefront space makes in-person shopping possible, opening opportunities for walk-by traffic, a local pick-up option for your e-commerce site, and casual browsing. Having a physical space can also increase legitimacy for small businesses, giving them a company address and a touch point for customers which supports their understanding and connection to the brand.
2. COLLABORATIVE PROMOTION
Traditional promotional avenues like print, television and even online ads can be prohibitively expensive for small businesses. Banding together with other businesses to access these avenues means that everyone involved gains publicity at a fraction of the cost. Not there yet? Co-promotion doesn’t have to be huge. Connect with other small businesses to cross-share content on social media or include one another in communications like newsletters. Finding ways to co-promote allows even the smallest of businesses to access new audiences and grow their network.
3. CO-BRANDING + COLLABORATIVE LINES
According to the dictionary, co-branding is when businesses connect to define a product or service with the brands of joint manufacturers or sponsors. This creates the opportunity for businesses to make something amazing together and co-promote it to their respective networks, gaining more exposure and interest than either company would have alone.
Collaboration is a great way for small businesses to get their voice heard and access business resources that would otherwise be unavailable to them.
HOW DOES YOUR #SMALLBIZ COLLABORATE?