LIKE, COMMENT + SHARE: 6 WAYS YOUR SOCIAL MEDIA ENGAGEMENT HELPS SMALL BUSINESSES SUCCEED!
Most of us know by now that supporting small, local and artisan businesses is important. What you may not know is that shopping isn't the only way to support and give props to the businesses you love. Engaging with small businesses you enjoy on social media is a valuable tool for supporting and sharing the #smallbiz love.
1. LIKE AND FOLLOW
Obvious? Perhaps. But when you like and follow small businesses, you're not only contributing to their visibility and ranking, you're letting people know that they're worth checking out. Plus you'll be sure to see all of their awesome content. Win-win!
2. REACTIONS VS. LIKES
Reactions (love, haha, wow, sad + angry) are prioritized over likes in Facebook's algorithm, meaning when you "love" or "wow" a local business's post, more people are likely to see it!
3. START A CONVERSATION
Facebook's algorithm prioritizes posts with more meaningful engagements as it strives to generate greater social interaction. On any platform, leaving a thoughtful comment, starting a conversation, participating in the comments and clicking post links improves a business's reach and visibility.
4. SHARING IS CARING
Sharing helps extend a business's reach. When you share #smallbiz content you're not only exposing it to your network, you're also telling Facebook's algorithm that it's interesting. Facebook prioritizes posts shared by people over businesses, so sharing to your personal networks gets their content seen.
5. SHOW SOME LOVE
Small businesses promote what they're up to, but it means more coming from you. According to BrightLocal.com, 88% of consumers trust online reviews as much as personal recommendations. When you leave a review, splash a store, or share your #smallbiz haul, you're letting people know that this company is worth supporting.
6. CHECKING IN
Checking in when you visit a business has more impact than you might think! When you check in, you're telling your network that you're using and enjoying a small business. It gives your network an opportunity to engage, ask questions, maybe even meet you. It's an endorsement that speaks volumes!
Not everyone is able to #shopsmall daily, but through simple (and free!) social engagement, you can support small business and share the #locallove!