THE BASICS FOR PRODUCT PHOTOGRAPHY WITH YOUR SMARTPHONE!
Many small businesses rely on e-commerce as a sole or supplemental sales avenue. How these brands are represented online directly affects the image they project. So what is the e-shopper looking for? One of the main differentiators online is visual appeal. Online purchase decisions are made largely on visual information. Product photography is a key part of this mix.
When you’re relying on a photograph and a few brief words to convey an entire product, that photo better be amazing! So, how can you get great images on a #smallbiz budget? The answer is likely in your pocket right now.
Your smartphone’s camera (along with a few extra tools) is probably capable of taking better product photos than you’ve ever imagined! Here’s a quick guide to get the most out of your smartphone product photography…
It’s the camera you’ve always got on hand, and it’s probably the main technology you’re using to run your #smallbiz. Your smartphone is capable of great things, it just needs a little help.
Whether it’s a proper lightbox or a piece of white fabric, a smooth and consistent backdrop will lend consistency, focus and structure to your product photos while making the most of available light.
Good lighting is essential! In terms of general effectiveness and budget-friendliness, a natural light source is your best bet. Failing that, experimenting with the lamps and light sources that are available to you can yield interesting and surprising results. Investing in a proper photography light is not necessary, but certainly an added bonus!
A TRIPOD OR OTHER STABILIZER
Although many phones have an internal stabilizing function, you’ll still want some kind of stabilizing device to get the best shot possible.
Apps are designed to help you get the most out of your phone. Did you know there are better camera apps available than the one that comes with your phone? Check out the app store to find the top-rated camera apps for your device. It makes all the difference! Apps are also great tools for editing your photos to make them look their best. Download a few free ones to begin, and play with those until you get comfortable.
Ready to take your smartphone photography to the next level? Experiment with extras like lens sets and photography lighting to improve your shots.
With these tools and your phone, you’ll be able to take some truly beautiful shots!
Starting a small business can be expensive. By making the tools you have work for you, you can save cash and grow your business! Whether you’re new to product photography or want to upgrade your phone photography skills, a few basics can yield great results.
We’d love to see what you make! Tag @Nook2Nook in your next product shot.