BACK TO BUSINESS
5 TIPS TO GET YOUR BUSINESS BACK-TO-SCHOOL READY
The back-to-school season rivals only the big holidays in terms of selling potential. With hoardes of parents, students and teachers hitting the shops, now is the time to shine. Here are five tips for getting your back-to-school business game on point!
1. KNOW YOUR AUDIENCE
Who are you targeting when it comes to back-to-class? Parents? Kids? College students? Teachers? Decide who your audience is and tailor your offerings to what they’re looking for. When is your target market shopping? Where (online, in person)? Different demographics shop at various places and points throughout the back-to-school season. Knowing when to target your shopper and where they’re looking is invaluable in directing your efforts.
2. BACK TO CLASS ESSENTIALS
Obvious? Perhaps. But when you’re deciding on your September product line, remember what students, educators and parents are looking for. Stumped? Check out the latest trends online, or contact a local school and find out what’s on their list this year. Many schools have specifications regarding supplies, uniforms and other student products. Find out what they want and need for success!
3. SCHOLARLY INCENTIVES
Reward good shopping behavior! Encourage savvy back-to-school shoppers with loyalty perks and rewards, discounts on back-to-school essentials, special offers, promotions focussed on students, teachers and parents (ex before and after school discounts), even give-backs for spending a certain amount! Make it easy for them to stock up for success.
4. MARKETING 101
Marketing 101: make yourself known to your customer. If they don’t know what you’re offering, it doesn’t matter how great it is. Today, many shoppers are buying online. Even those who prefer to shop in person often check hours, deals and offerings online before they ever step into a store. Get online and get social! Focus on your online presence and social media channels, making them as engaging and customer friendly as possible! Offer discounts for following, tagging you in pictures of purchases, showing a certain post or code, or reposting. Make it worthwhile for them to engage with your accounts and stay in touch for the long term!
5. TEAM WORK MAKES THE DREAM WORK
Join forces with neighbourhood schools, organizations and businesses to co-promote and lift one another up and create new opportunities. Team up for promotions, discounts, package deals, fundraising opportunities, and even back-to-school events! Together you’ll engage new customers, create opportunities that are twice as awesome and engage with your community network, building some #locallove.