E-MAIL MARKETING FOR ARTISANS, PART 2 – TWELVE ACTIONABLE EXPERT QUOTES

E-MAIL MARKETING FOR ARTISANS, PART 2 – TWELVE ACTIONABLE EXPERT QUOTES

Seth Godin

“Why waste a sentence saying nothing?

Anonymous

"Treat your subject line like the movie trailer – give a preview so they know what to expect."

 

Dan Jak  -  Head of E-mail & SMS, British Gas

"Personalisation – it is not about first/last name. It’s about relevant content."

 

Benjamin Murray -  Head of Marketing, Peldon Rose

"Quality over quantity – E-mails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience."

 

Bob Frady  -  CEO at HazardHub

Customers don’t sign up for email – they sign up for your brand."

 

Jake Sorofman  -  Chief Marketing Officer at Pendo.io

"When you start with what’s at stake for the buyer, you earn the right to their attention.

 

 

Nick Usborne -  in his book  ‘Net Words: Creating High-Impact Online Copy’

“It’s the words, not the technology, that connect with customers. […] So why is so much investment made in the software and so little made in the message itself?

 

Guy Kawasaki - Marketing Guru, author and Silicon Valley venture capitalist

Provide good content and you’ll earn the right to promote your product.”

 

Andrew Davis - Best-selling author, top-rated speaker and marketing guru

Content builds relationships. Relationships are built on trust. Trust drives revenue.”

           

Robert Rose - Chief Strategy Advisor at the Content Marketing Institute

When taking a content-first approach, our job as marketers is not to create more content (…) it’s to create the minimum amount of content with the maximum  amount of results.”

 

Matt Blumberg -  Founder and CEO of email intelligence company Return Path

Reaching the inbox isn’t your goal – engaging people is.”

 

Neil Patel - Forbes Top 10 Marketer and NY Times Best Selling Author

It’s all about education and getting to know people, building a rapport, a connection. I try to provide a lot of value for subscribers, before ever trying to sell them on anything.”

GROWING YOUR HANDMADE CRAFT BUSINESS

GROWING YOUR HANDMADE CRAFT BUSINESS

INTELLIGENT E-MAIL MARKETING FOR MAKERS AND ARTISANS   

INTELLIGENT E-MAIL MARKETING FOR MAKERS AND ARTISANS