E-MAIL MARKETING FOR ARTISANS, PART 2 – TWELVE ACTIONABLE EXPERT QUOTES
“Why waste a sentence saying nothing?”
"Treat your subject line like the movie trailer – give a preview so they know what to expect."
Dan Jak - Head of E-mail & SMS, British Gas
"Personalisation – it is not about first/last name. It’s about relevant content."
Benjamin Murray - Head of Marketing, Peldon Rose
"Quality over quantity – E-mails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience."
Bob Frady - CEO at HazardHub
“Customers don’t sign up for email – they sign up for your brand."
Jake Sorofman - Chief Marketing Officer at Pendo.io
"When you start with what’s at stake for the buyer, you earn the right to their attention."
Nick Usborne - in his book ‘Net Words: Creating High-Impact Online Copy’
“It’s the words, not the technology, that connect with customers. […] So why is so much investment made in the software and so little made in the message itself? ”
Guy Kawasaki - Marketing Guru, author and Silicon Valley venture capitalist
“Provide good content and you’ll earn the right to promote your product.”
Andrew Davis - Best-selling author, top-rated speaker and marketing guru
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Robert Rose - Chief Strategy Advisor at the Content Marketing Institute
“When taking a content-first approach, our job as marketers is not to create more content (…) it’s to create the minimum amount of content with the maximum amount of results.”
Matt Blumberg - Founder and CEO of email intelligence company Return Path
“Reaching the inbox isn’t your goal – engaging people is.”
Neil Patel - Forbes Top 10 Marketer and NY Times Best Selling Author
“It’s all about education and getting to know people, building a rapport, a connection. I try to provide a lot of value for subscribers, before ever trying to sell them on anything.”